Resist the aging process. Our focus is on mindful self-talk and intentional self-programming. Our commitment is to an active lifestyle—no need for purism, just purposeful avoidance of aging pitfalls. We're rewriting life's script to embrace its fullest potential, striving, thriving, and dammit thoroughly enjoying the ride. Join us in this journey, show your support, and refuse to let the limitations of age take hold. Don't Let The Old Man In.


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Don't Let 'Em In

T-Shirts

Staying young is about daily activity. Wearing DLEI is a reminder to live life on your own terms.

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Don't Let 'Em In

Headwear

Staying young is about daily activity. Wearing DLEI is a reminder to live life on your own terms.

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Don't Let 'Em In

Stickers

Sticky reminders to stay active, stay young, and live life on your own terms.

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ON SALE

Clearance

Save DLEI apparel! All of our clearance items are brand new with no defects. All sales are final.

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